SOURCE:" The NerdMag
Well for now as the Microsoft have full command over the Nokia and paid their all dues so it was predictable that the brand would be renamed now. Now by the end of 2014 you won’t see any more Nokia Lumia as they would be changed to Microsoft Mobiles but strange things is that Lumia would be cut down. We asked one of the officials about the theory behind it and they said that Windows Phone smartphone are known as Lumia not by Nokia.
If we see some of the fact about Nokia
before it was bought by Microsoft it wasn’t doing a good business at
all. At that time Nokia introduced their E and N series in market that
was not at all a success. And then Microsoft bought it. Initially it
didn’t give a good business to Microsoft too but then brand was
recognized by the people and Nokia was lifted by Microsoft. Nokia Lumia
series was introduced and the brand just surpassed all its boundaries.
When the decision of renaming the brand was
taken, the major question was how it would affect the Microsoft’s
market. If you manage to notice that if we talk about Windows Phone most
of the people call it Lumia, very less people say Nokia Lumia. So this
was it renaming Nokia to Microsoft was made final. And one Nokia makes
way for Microsoft Mobiles the Lumia branding will remain unaffected.
With green light on in United States and
Europe, Microsoft will soon try to rebrand the smartphone series as soon
as possible. But China where Microsoft’s smartphone are being
manufactured still have some paper work to do. So this can take a little
bit time but Microsoft is sure that at the start of 2015 there
smartphone will be carrying their name.
Suppliers are being notified that Microsoft
will be adjusting their product name and with no delay Microsoft will
be providing them with new smartphones and we are hoping that the rest
of the stock will be replaced by Microsoft.
Moreover, Satya Nadella CEO Microsoft told
that they have now got advantage like Apple to build software and
hardware all under one roof and control everything. This could boost up
company and the software developers.